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Chicago – Grooby launched their newest membership site,, this week.

“ has been one of our more recent successes and is a great way for us to introduce new trans models to the adult modeling world and for us to try out new faces with a focus on graduating them to our other sites,” says Steven Grooby. “There has been a call from both the models who want to do work with partners and the supporters of the site who want to see more hardcore content – so naturally, we aim to please and put together this site.” features the most popular first-time performers in high-quality hardcore scenes. Shot in full HD and 4K, users are able to download or stream videos with ease.

Grooby’s original site,, has been running since 2015 and features over 380 models.  The unique site allows new trans models to try their first internet shoots and allows them to have their content removed after a time period should they decide not to continue in the industry.

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA. More information about the three-day event can be found at

In 2017, the company took over the editorial content for Transformation, the world’s most popular transgender lifestyle magazine. For more information, visit or follow them on Twitter at @GroobyDotcom.