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Chicago – Can women thrive in the sexual marketplace? Dena, the madam at legal Las Vegas-area brothel Sheri’s Ranch says it’s possible, and believes their business model is one that other businesses could learn from.

In the latest blog post ‘Nevada Brothel: A Model for a Positive Workplace for Women’, Dena breaks down the issues that women contend with in the workplace – fair pay, personal agency, respect and the shortage of women in management positions – and says that each of these is attainable at Sheri’s Ranch.

“The overwhelming majority of revenue is generated by the services provided by sex workers, obviously making these women the highest paid workers in the establishment,” writes Dena of her Sheri’s Ranch employees. “Getting paid what we’re worth is a big issue for working women. The brothel’s solution: let the woman decide what her services are worth. Don’t put a limit on what a woman can ask for and you’ll discover that her clients will pay her what she desires.

“A woman also needs to know that she has a reasonable degree of control over her work and is empowered to make her own decisions… additionally, many sex workers have families, businesses, or other obligations outside of the bordello, so the women have the opportunity to set their own schedules.”

Dena adds that “while we very rarely have an issue with an unruly client or visitor, it’s important that everyone understands that just because a woman is a sex worker doesn’t mean that she can be treated like an object. These ladies are not playthings, they’re legitimate members of the American workforce providing a highly coveted service to people that genuinely yearn for and need intimacy.

“I try my best to remember to recognize the amazing things the sex workers at Sheri’s are accomplishing every day. These women, in the face of stigma, are pioneers in the incredibly successful 50-year legal prostitution experiment in Nevada.

“t’s too easy for us doing the day-to-day work to forget that these brave women are making history – and setting an example for why prostitution should be legalized throughout the United States.”

To read Dena’s full blog post, visit

Sheri’s Ranch is located at 10551 Homestead Road, Pahrump, NV 89061. For more information about Sheri’s, visit the official website.


Sheri’s Ranch is legal brothel, resort and spa located in Pahrump, Nevada, sixty miles west of Las Vegas. The Ranch was purchased by former Chicago homicide detective Chuck Lee in 2001 and was recently remodeled into a fantasyland of suites and bungalows with themes such as Lustful Locker Room, Naughty Classroom and Geisha Girl Bedroom, based on customers’ most popular requests. Lee has taken great care in maintaining a resort playground with the clients’ safety and privacy in mind.

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