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Los Angeles –  NS Novelties’ groundbreaking Shi/Shi Union massager was honored for Outstanding Innovation at AVN’s 2018 “O” Awards, recognizing the best products and collections from the industry’s top manufacturers.

“We are very proud to have introduced something truly unique to the marketplace with the Shi/Shi Union,” said Lavi Yedid of NS Novelties. “Gabrielle [Anex’s] concept for the Shi/Shi Union addressed a very specific need for female couples that had long gone ignored. We were thrilled to bring it to fruition and to see it embraced with such overwhelming excitement by consumers and critics alike, including the ‘O’ Awards. We are very grateful.”

The Shi/Shi Union is the first-of-its-kind vibe specifically designed to enhance the “scissoring/tribbing” experience for female couples. Conceived by lesbian sex toy designer Gabrielle Anex, the Shi/Shi Union’s revolutionary design features two independently controlled motors encased in soft silicone, moving in tandem with each partner to ensure mutual pleasure while providing individual control of its vibrations.

“Taking the Shi/Shi Union from concept to design with the folks at NS Novelties was such a great experience and I’m so grateful to Lavi Yedid and Scott Taylor for believing in this product and for their guidance throughout the process,” Anex said. “It is nice to know that a company like NS Novelties acknowledges that the sexual needs of lesbians and bi women differ from our straight counterparts. It is such an honor to be awarded for our efforts to bring this toy to the LGBT community by everyone at AVN and the ‘O’ Awards.”

AVN Senior Editor of Pleasure Products Sherri Shaulis said, “The Shi/Shi Union is a true advancement in the world of pleasure products. We’ve improved by leaps and bounds in recent years with products for women designed by women, products for gay men designed by gay men and more, but this marks one of the first toys for lesbians designed by a lesbian. I’m not sure we can praise NS Novelties enough for taking a chance on this item and making it a reality.”

In addition to its prestigious win at the 2018 “O” Awards, the Shi/Shi Union was named Best LGBT Product at last year’s AdultEx Awards and has been praised as a game-changer by both adult and mainstream media, including leading lesbian sites AfterEllen.comand

For the latest information on NS Noveltiesvisit our website and follow us on TwitterTumblr, and Facebook.

About NS Novelties: Sexy. Powerful. Attractive. Functional. Exciting. We take pride in manufacturing pleasure and sexual wellness products for the discriminating buyer. Combining state-of-the-art innovation with only the highest grade materials, NS Novelties are among the most sought after toys on the market. All of our products (body-safe silicone, hand-blown Borosilicate glass, TPE and TPR) are free of Phthalates, additives and fillers and adhere to all American and European manufacturing guidelines. Packaging is attractive, modern, and functional – designed to entice, while enriching the products inside. With a wide array of quality and groundbreaking products in a variety of categories, there is something for everyone at NS Novelties.

For sales information, please contact:

Janet Rini, 800-748-6767

Christina Williams, 800-748-6767

Jade Leon, 800-748-6767

Lavi Yedid, 800-748-6767